![]() However, someone can be loyal to a brand without feeling an affinity for that brand, simply because they believe it sells the best product. The difference between brand affinity and brand loyaltyīrand loyalty and brand affinity are often used interchangeably, and indeed they are very similar. When a customer feels an affinity to a brand, the emotional aspect is more likely to play a part in the decision. ![]() ![]() These shared values help build a relationship which tends to retain loyal customers for longer.Īll brand purchases are a mixture of an emotional, rational and behavioral decision. Brand affinity definitionīrand affinity describes consumers who believe a particular brand shares common values with them. The key is understanding the audience you are selling to, and selling them a consistent message. Increasing the emotional reasoning behind a purchase can override more rational decisions. By defining what your brand stands for and it’s brand personality, you can build brand affinity with consumers. Building a relationship with your customers can ensure a long and healthy relationship.
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